Portfolio

 

AAMC

Supported the internal intake process for AAMC’s Salesforce Service 1 platform while contributing to ongoing CMS upgrades and user adoption. Worked cross-functionally to improve digital workflows, documentation, and system performance across multiple teams.

Focus Areas:

  • Salesforce Service 1 ticket intake and workflow optimization

  • Platform enhancement recommendations and stakeholder coordination

  • CMS documentation and microsite training support (Mindtree team)

  • UAT support for Phase 6 deployment

  • Weekly sprint participation and backlog grooming

 
 

Green Sundayes

Led the creation of the Green Sundayes mobile app using the GoodBarber platform, delivering a fully customized PWA designed to showcase product drops, increase user engagement, and establish a mobile-first presence for the cannabis culture brand.

Focus Areas:
– Website UX Strategy
– Brand Content
– Social Media Integration
– Klaviyo CRM Automation

 

Sharice Styles

Redesigned the website and optimized client communication flows for DC- and LA based hairstylist and entrepreneur. The new digital experience streamlined appointment booking, improved mobile usability, and introduced custom SMS follow-ups for a more professional and responsive client journey.

Focus Areas:
– Website Redesign (Squarespace)
– Mobile Booking Optimization
– Customer Text Automation
– Brand Experience Enhancement

 

DC Water - Cool Arts & Cleaner Rivers Campaign

Led the digital campaign strategy and rollout for DC Water’s Cool Art and Cleaner Rivers initiative—an award-winning public engagement effort combining youth art, environmental education, and community action.

Focus Areas:
– Digital Campaign Strategy
– Website & Landing Page Build
– Project Managemenet
– Branded Content & Visual Design
– Cross-Channel Promotion (Web, Social, Email)

 

Made In DC- But Not Without Tap

Launched DC Water’s city-wide campaign spotlighting local entrepreneurs whose work relies on clean, reliable DC tap water.

Focus Areas:
– Digital Campaign Strategy
– Website & Landing Page Build
– Community Engagement
– Branded Content & Visual Design
– Cross-Channel Promotion (Web, Social, Email)

 
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