Portfolio

Full-Stack SaaS Client Portals

Designed, built, and deployed two production SaaS client portal applications from zero. Both apps are designed to, serve real clients, and built on a white-label architecture that allows full rebranding per client.

Focus Areas:

  • Full-stack development using Next.js, TypeScript, Tailwind CSS, Supabase, and Vercel

  • AI assistant built on Claude API (Anthropic) embedded directly in the client portal

  • Features include real-time messaging, file management, approval workflows, push notifications, milestone tracking, and Stripe payments

  • White-label architecture engineered to deploy as a separate branded product per agency client

  • Row-level security, admin panel, and client-facing portal with distinct permission tiers

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AAMC

Led digital project delivery across AAMC's web platforms and communications initiatives, serving as the primary owner for intake, execution, and closeout on complex multi-stakeholder projects. Guided the organization through a key platform migration and drove Agile delivery improvements across the CMS team.

Focus Areas:

  • Led Agile delivery for Drupal CMS enhancements writing user stories, coordinating vendor development, and validating sprint output against acceptance criteria

  • Guided migration of the internal request management system from S1 to ServiceNow, improving intake governance and reducing workflow bottlenecks

  • Owned scope, timelines, milestones, and delivery plans across multiple concurrent initiatives

  • Led cross-functional teams of developers, vendors, and business stakeholders as primary delivery owner

  • Ensured adherence to quality, usability, accessibility, and governance standards throughout delivery

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Green Sundayes — Mobile App Design & Product

Led product design and development of a mobile PWA for Green Sundayes, a 21+ cannabis lifestyle brand. The app needed to reflect a bold, character-driven brand while meeting compliance requirements and delivering a drop-based engagement model.

Focus Areas:

  • PWA architecture designed for mobile-first save-to-homescreen experience

  • Character-driven UI where brand characters serve as navigation anchors

  • Drop announcement system built around event-based content delivery

  • Age-gating and compliance architecture embedded into the UX without disrupting brand experience

  • Built on GoodBarber platform with custom branding throughout

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Styled by Sharice — Mobile-First Booking Experience

Redesigned the digital presence for a DC and LA-based hairstylist with a loyal social following but no website built to convert that traffic. The goal was simple: turn Instagram followers into booked appointments.

Focus Areas:

  • Rebuilt the site on Squarespace with a mobile-first approach, designed around how Sharice's clients actually find her — through social

  • Structured the services menu around her core offerings: weave installs, wig services, and natural hair

  • Added a waitlist signup to capture demand when her calendar fills

  • Integrated booking flow directly into the site to eliminate the back-and-forth DMs

  • Delivered a clean, fast, conversion-focused experience that works as hard as she does

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DC Water - Award-Winning Digital Campaign Strategy

Led the digital campaign strategy and rollout for DC Water's Cool Arts and Cleaner Rivers initiative — a nationally recognized public engagement effort combining youth art, environmental education, and community action. Recipient of NACWA's 2020 National Environmental Achievement Award.

Focus Areas:

  1. Website and landing page build supporting campaign launch

  2. Digital campaign strategy and end-to-end execution driving 53%+ increase in program applications

  3. Branded content and visual design across all digital channels

  4. Cross-channel promotion spanning web, social, and email

  5. Project management across internal teams and external partners

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Made In DC, But Not Without Tap

Led the digital strategy and rollout for DC Water's city-wide campaign spotlighting local entrepreneurs whose businesses depend on clean, reliable DC tap water. A community-first storytelling initiative that connected infrastructure to identity.

Focus Areas:

  • Community engagement strategy connecting local businesses to the campaign narrative

  • Website and landing page build supporting campaign launch

  • Digital Campaign Strategy

  • Branded content and visual design across all digital channels

  • Cross-channel promotion spanning web, social, and email

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