Selected Work

01

FULL-STACK PRODUCT

One codebase.
Four client products.

4 white-label products · SaaS · AI-enabled

Built and launched SaaS products from concept through production, owning product strategy, UX, development, testing, AI integration, and release.

Next.js Supabase AI SaaS

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02

PRODUCT GROWTH + RETENTION

A rewards product that grew weekly orders 35%.

≈120 → 162 average weekly orders

Used customer research to identify a retention opportunity, then designed and launched a gamified Rewards experience inside the Green Sundayes mobile product.

Rewards Retention Mobile PWA Product

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03

AWARD-WINNING CAMPAIGN

National recognition for digital public engagement.

NACWA National Environmental Achievement Award

Developed and led digital strategy for DC Water’s Cool Arts & Cleaner Rivers campaign, connecting public engagement, storytelling, and infrastructure.

Campaign Strategy Web Content

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04

MOBILE-FIRST CONVERSION

Social traffic,
turned into bookings.

Discovery → booking · one connected flow

Redesigned the digital experience for a DC- and LA-based hairstylist, creating a cleaner path from social discovery to services and appointment booking.

Squarespace Mobile UX Booking Conversion

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05

COMMUNITY STORYTELLING

Infrastructure,
connected to identity.

City-wide storytelling · local business spotlight

Led digital strategy and rollout for DC Water’s Made In DC, But Not Without Tap campaign, spotlighting local entrepreneurs whose businesses depend on clean, reliable DC tap water.

Storytelling Community Web Campaign

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