Featured Work
Civio Creative LLC | Full-Stack SaaS
Designed, built, and deployed two production SaaS client portals from zero, serving real clients through a white-label architecture that can be fully rebranded for each deployment. I owned the product strategy, UX, development, AI integration, permissions, payments, and release.
Focus Areas:
Full-stack development using Next.js, TypeScript, Tailwind CSS, Supabase, and Vercel
Embedded AI assistant built with the Claude API
Real-time messaging, file management, approvals, push notifications, milestone tracking, and Stripe payments
White-label architecture supporting separately branded client deployments from one codebase
Row-level security, admin panel, and client-facing portal with distinct permission tiers
AAMC | Project Delivery Manager
Led digital project delivery across AAMC's web platforms and communications initiatives, serving as the primary owner for intake, execution, and closeout on complex multi-stakeholder projects. Guided the organization through a key platform migration and drove Agile delivery improvements across the CMS team.
Focus Areas:
Led Agile delivery for Drupal CMS enhancements writing user stories, coordinating vendor development, and validating sprint output against acceptance criteria
Guided migration of the internal request management system from S1 to ServiceNow, improving intake governance and reducing workflow bottlenecks
Owned scope, timelines, milestones, and delivery plans across multiple concurrent initiatives
Led cross-functional teams of developers, vendors, and business stakeholders as primary delivery owner
Ensured adherence to quality, usability, accessibility, and governance standards throughout delivery
Green Sundayes | Mobile PWA
Built and manage the Green Sundayes mobile PWA end to end for a B2C lifestyle brand, owning product strategy, UX/UI, development, analytics, and launch.
Focus Areas:
Built the PWA as a mobile-first save-to-homescreen experience using GoodBarber with custom branding and product logic
Designed the character-driven interface and navigation around how customers browse drops, products, and promotions
Built event-based drop announcements and engagement flows to support repeat app usage
Designed age-gating and compliance into the experience without making the product feel clinical
Used customer survey data to identify a retention gap, then designed and launched a gamified Rewards experience with points, streaks, alerts, and milestone unlocks
Track product performance through GA4 and use engagement and order data to guide product decisions
Following the Rewards launch, average weekly orders grew about 35%, from roughly 120 to 162
Styled by Sharice | Mobile-First Booking
Redesigned the digital presence for a DC- and LA-based hairstylist with a loyal social following but no website built to convert that traffic. The goal was simple: turn social interest into booked appointments.
Focus Areas:
Rebuilt the site on Squarespace with a mobile-first approach designed around how clients actually discover her through social
Structured services around core offerings, including weave installs, wig services, and natural hair
Integrated the booking flow directly into the site to reduce back-and-forth DMs
Created a clean, fast, conversion-focused experience built to support discovery, booking, and repeat business
DC Water | National Award-Winning Digital Campaign
Led the digital campaign strategy and rollout for DC Water's Cool Arts and Cleaner Rivers initiative. Recipient of NACWA's 2020 National Environmental Achievement Award.
Focus Areas:
Website and landing page build supporting campaign launch
Digital campaign strategy and end-to-end execution driving 53%+ increase in program applications
Branded content and visual design across all digital channels
Cross-channel promotion spanning web, social, and email
Project management across internal teams and external partners
DC Water | “Made In DC, But Not Without Tap”
Led the digital strategy and rollout for DC Water's city-wide campaign spotlighting local entrepreneurs whose businesses depend on clean, reliable DC tap water. A community-first storytelling initiative that connected infrastructure to identity.
Focus Areas:
Community engagement strategy connecting local businesses to the campaign narrative
Website and landing page build supporting campaign launch
Digital Campaign Strategy
Branded content and visual design across all digital channels
Cross-channel promotion spanning web, social, and email