About Me
I’m a product and platform leader with 15+ years of experience turning complex digital ecosystems into products that work at scale for real people. My work spans enterprise platforms, CMS migrations, SaaS, mobile products, AI systems, and digital experience across organizations serving millions of users.
I bring something most product leaders don’t: I don’t just own the roadmap, I understand the architecture behind it. I’ve independently designed and shipped full-stack applications, built AI-enabled products and agentic workflows, led global platform migrations, and run my own digital agency. That combination of strategic thinking and hands-on execution is what makes the difference between a product that gets built and one that actually delivers.
My work sits at the intersection of AI, content, product strategy, and real human experience. I’m most interested in building and improving digital ecosystems where the technology solves a real problem and the work means something beyond the metrics.
Product Strategy & Roadmapping
AI Integration & LLM Applications
Search & AI Discovery (SEO, GEO, Agentic AI)
Enterprise CMS & Digital Platforms (AEM, Drupal, Optimizely, Squarespace)
Personalization & Taxonomy Strategy
Core Skills
Analytics & Data Visualization (Adobe Analytics, GA4, Verint, Power BI)
User Adoption & Change Strategy
Technical Documentation, UAT & Release Readiness
Vendor & Stakeholder Leadership
Cross-Functional Product Delivery