About Me
Some people manage digital products. I build them too.
I'm a product and platform leader with 10+ years of experience turning complex digital ecosystems into things that actually work, at scale, for real people. My work spans enterprise CMS migrations, AI-powered platform strategy, mobile products, and personalization, across organizations serving millions of users.
I bring something most product leaders don't: I don't just own the roadmap, I understand the architecture behind it. I've independently designed and shipped full-stack applications, built AI agent systems, and run my own digital agency. That combination of strategic thinking and hands-on execution is what makes the difference between a product that gets built and a product that delivers.
My passion is leading and building products that sit at the intersection of AI, content, and real human experience. Digital ecosystems where the work actually means something beyond the metrics.
Core Skills
Product Strategy & Roadmapping
AI Integration & LLM Applications
CMS Management (AEM, Drupal, Optimizely, Squarespace)
Personalization & Taxonomy Strategy
Search & AI Discovery (SEO, GEO, Agentic AI)
Training & User Adoption Strategy
Technical Documentation & UAT Coordination
Search & AI Discovery (SEO, GEO, Agentic AI)
Vendor & Stakeholder Communication
Analytics (Adobe Analytics, GA4, Verint, Power BI)