06 / CASE STUDY
COOL ARTS
COOL ARTS
PUBLIC ENGAGEMENT · DIGITAL CAMPAIGN · COMMUNITY

Art, infrastructure, and a cleaner Anacostia.

This art contest invited Washington, DC residents to design murals highlighting the importance of the DC Clean Rivers Project and investment in water infrastructure.

01 NACWA

2020 NATIONAL AWARD

02 $500

WINNER PRIZES

03 DC

COMMUNITY-LED DESIGN

Promotional video featuring the partnered agencies and judges.

Role: Campaign Lead

  1. Campaign Development & Strategy – Led the end-to-end creation of digital marketing campaigns, from concept through execution.

  2. Website Development & Management – Built and managed campaign website

  3. Content Creation & Video Production – Directed and produced multimedia content, including video production, to drive engagement across platforms.

  4. Event Planning & Execution – Organized and managed events as part of integrated marketing efforts, coordinating logistics, promotion, and post-event follow-up.

  5. Cross-Channel Marketing – Developed and implemented marketing strategies across social media, email, web, and events to ensure consistent messaging and reach.

  6. Stakeholder Collaboration – Worked with internal and external teams to align marketing efforts with organizational objectives and key messaging.

Highlight video of the Cool Arts Clean Rivers Contest winners.

Role: Campaign Lead

  1. Campaign Development & Strategy – Led the end-to-end creation of digital marketing campaigns, from concept through execution.

  2. Website Development & Management – Built and managed campaign website

  3. Content Creation & Video Production – Directed and produced multimedia content, including video production, to drive engagement across platforms.

  4. Event Planning & Execution – Organized and managed events as part of integrated marketing efforts, coordinating logistics, promotion, and post-event follow-up.

  5. Cross-Channel Marketing – Developed and implemented marketing strategies across social media, email, web, and events to ensure consistent messaging and reach.

  6. Stakeholder Collaboration – Worked with internal and external teams to align marketing efforts with organizational objectives and key messaging.

A woman with long dark hair wearing a white top and beige pants, smiling, holding a glass award, standing in a room with striped carpet and three abstract landscape paintings on the wall behind her.
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Public Awareness Digital Campaign ↗︎