Made in DC.
Not without tap.
A campaign highlighting local DC businesses that rely on tap water to create the products and experiences that make the District unique.
LOCAL BUSINESS
CAMPAIGN EXPERIENCE
CAMPAIGN ROLE
One Eight Distilling
ANCO Cidery
Responsible for:
Campaign Strategy & Leadership: Led the overall campaign concept and execution, showcasing local businesses that rely on DC tap water.
Business Outreach & Selection: Identified and collaborated with local businesses, including breweries, soap makers, and coffee shops, to feature in the campaign.
Content Creation: Directed, recorded, and edited video content highlighting each business and their unique products.
Public Engagement: Managed social media promotion and a dedicated webpage to engage the public and drive campaign visibility.
Community Collaboration: Encouraged local business participation, growing the campaign through direct outreach and community involvement.