Made In DC, But Not Without Tap

Overview: Campaign highlighting local DC businesses that rely on DC tap water for their products and services, including breweries, soap makers, and coffee shops. Engaged the public through Instagram and a dedicated webpage, showcasing the impact of local resources on the District's unique businesses and encouraging participation from local business owners

Role: Campaign Lead

One Eight Distilling

ANCO Cidery

Responsible for:

  • Campaign Strategy & Leadership: Led the overall campaign concept and execution, showcasing local businesses that rely on DC tap water.

  • Business Outreach & Selection: Identified and collaborated with local businesses, including breweries, soap makers, and coffee shops, to feature in the campaign.

  • Content Creation: Directed, recorded, and edited video content highlighting each business and their unique products.

  • Public Engagement: Managed social media promotion and a dedicated webpage to engage the public and drive campaign visibility.

  • Community Collaboration: Encouraged local business participation, growing the campaign through direct outreach and community involvement.