Styled by Sharice — Mobile-First Booking Experience
Overview: Redesigned the digital presence for Sharice, a DC and LA-based hairstylist with a loyal social following but no website built to convert that traffic. The goal was simple: turn Instagram followers into booked appointments.
Role: Product Lead and Web Designer
What We Built: Rebuilt the site on Squarespace with a mobile-first approach, designed around how Sharice's clients actually find her, through social. Services, portfolio, and booking all in one place with a clear path to conversion.
Key Features:
Mobile-first layout designed for social-to-site traffic conversion
Services menu structured around core offerings: weave installs, wig services, and natural hair
Waitlist email opt-in capturing demand when the calendar fills — reducing lost leads
Polaroid-style imagery and warm personal copy reflecting Sharice's brand voice
Integrated Klaviyo email flows for follow-up and booking reminders
Clean, fast experience with soft transitions optimized for mobile
Tools Used: Squarespace, Canva, Klaviyo