Green Sundayes App

Project Overview: Led the end-to-end development of a branded shopping and lifestyle app for Green Sundayes—a cannabis-inspired culture brand. Built on GoodBarber’s no-code platform, the app was designed to drive product engagement, brand loyalty, and exclusive member drops.

Role: Product Manager & UX Strategist

  1. Led app design and navigation structure

  2. Managed branded content and landing page strategy

  3. Oversaw launch and cross-channel promotion

  4. Built email and SMS onboarding flows via Klaviyo

 

App Interface Design

Designed a sleek, mobile-first interface for the Green Sundayes app to highlight featured product drops and streamline navigation. The experience prioritizes ease of use, visual clarity, and brand consistency—guiding users from the home screen to drop highlights with minimal friction.

Key features include:

  • Weekly updated drop selections with branded character names

  • Clear button-based navigation for browsing, tips, and hub access

  • Dark mode styling to align with the brand’s aesthetic and culture

  • Age-appropriate disclaimers and non-transactional structure

Built using GoodBarber’s PWA platform, the layout is fully responsive and optimized for quick engagement on the go.

Klaviyo Integration and CRM Strategy

Built a custom CRM flow using Klaviyo to automate onboarding and support product drop engagement. Integrated email and SMS capture directly from the app to streamline follow-ups and improve retention.

Key Actions:

  • Automated welcome and drop alerts

  • Integrated app signups with segmented lists

  • Designed branded email and SMS templates

Tools Used:
Klaviyo Flows, Embedded App Forms, Segmentation Logic, Canva for Template Design