Green Sundayes — Mobile App Design & Product

Project Overview: Built and manage the Green Sundayes mobile PWA end to end for a B2C lifestyle brand, owning product strategy, UX/UI, development, analytics, and launch. The product was designed to give returning customers faster access to weekly drops, promotions, rewards, and brand content while creating more reasons to come back between purchases.

Role: Product Lead, Designer & Builder

App Interface Design: Designed and built a mobile-first PWA around repeat customer behavior, with quick access to current drops, product updates, rewards, and promotions. The experience uses brand characters as navigation anchors and keeps the path from opening the app to finding what’s new intentionally fast and simple.

Key Features Include:

Character-driven UI where brand characters anchor navigation and content sections

  1. Drop announcement system built around event-based content delivery

  2. Age-gating and compliance architecture embedded into UX without disrupting brand feel

  3. Dark mode design aligned to brand aesthetic

  4. Non-transactional structure keeping compliance front of mind

  5. Built on GoodBarber PWA platform with full custom branding

CRM & Engagement Strategy:

  • Automated welcome and drop alert flows built in Klaviyo

  • Email and SMS capture integrated directly from the app

  • Segmented lists for drop announcements and retention campaigns

  • Branded email templates designed in Canva

Footer Test