Green Sundayes — Mobile App Design & Product
Project Overview: Led end-to-end product design and development of a mobile PWA for Green Sundayes, a 21+ cannabis lifestyle brand. The app needed to reflect a bold, character-driven brand while meeting compliance requirements and delivering a drop-based engagement model — all without a native app budget.
Role: Product Lead & App Designer
App Interface Design: Designed a mobile-first PWA built for save-to-homescreen use, with brand characters serving as navigation anchors throughout the experience. Dark mode styling, weekly drop updates, and a frictionless browse-to-engage flow were core design decisions.
Key Features Include:
Character-driven UI where brand characters anchor navigation and content sections
Drop announcement system built around event-based content delivery
Age-gating and compliance architecture embedded into UX without disrupting brand feel
Dark mode design aligned to brand aesthetic
Non-transactional structure keeping compliance front of mind
Built on GoodBarber PWA platform with full custom branding
CRM & Engagement Strategy:
Automated welcome and drop alert flows built in Klaviyo
Email and SMS capture integrated directly from the app
Segmented lists for drop announcements and retention campaigns
Branded email templates designed in Canva
