Work Experience

Revolution Solar

Lead strategic initiatives to enhance brand visibility, generate qualified leads, and drive customer engagement. My role includes overseeing social media and digital marketing campaigns, optimizing CRM systems to streamline customer journeys, and executing data-driven strategies to improve conversion rates. Manage advertising efforts, including Clear Channel bus campaigns, and conduct regular field visits to strengthen customer relationships.

MOAA

Managed the MOAA website on Optimizely CMS, leading to a 25% boost in operational efficiency. Streamlined project tracking with Monday.com and enhanced team collaboration. Led Salesforce SSO implementation, cutting login support requests by 30%, and deployed a Zendesk AI chatbot for improved customer support.

Diligent

Oversaw content architecture and lifecycle management for a website migration from WordPress to Sitecore CMS, optimizing SEO performance and usability. Coordinated with QA, development, and content teams to ensure quality and efficiency. Served as Scrum Master, increasing productivity during the transition.

DC Water

Led digital campaigns and social media strategies in partnership with national organizations and local governments, ensuring alignment with regulatory standards. Managed a WordPress to Drupal CMS migration, overseeing the entire lifecycle from planning to post-launch optimization. Developed award-winning campaigns, earning recognition from local government officials.

Education

Howard University

Bachelor of Arts, Marketing

Georgetown University

Master of Arts, Corporate and Digital Communications

UC Berkeley

Artificial Intelligence (AI), Business Intelligence & Application Certification

Certifications

· User Experience (UX) Certification, Nielson Norman Group

· Certified Scrum Master (CSM), Scrum Alliance

· Project Management Professional (PMP), Project Management Institute

· Google Analytics Certified, Google Institute

· Email Marketing Certification, Hubspot